GILT.COM 'HIGH NOON' TV
First TV commercial for luxury e tailer GILT.com
Gilt.com known in the online world for the fabulous designer flash sales decided to widen their markets with TV advertising. DRTV to be exact.
Now how do you advertise a brand that is about luxury goods with a DRTV spot and still keep it premium?
HIGH NOON- (THAT'S A GOOD LOOK) increased sign ups for the site after it's launch by over 50% over expectations and kept the luxury goodies flying off the shelves.
GILT.com 'Thats a good look' OOH
OOH campaign for gilt.com
'That's a good look'. We turned this colloquial way of complimenting someone onto its head and made it synonymous with being a smart shopper. Someone that is ahead of the game by being a gilt.com member and getting the be best designer deals for less.
ii
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia. Etiam tincidunt tincidunt sapien, nec venenatis lectus euismod id. Proin lectus tortor, bibendum vitae tempus vitae, placerat at ex. Aliquam vitae lobortis erat, vitae hendrerit mauris. Suspendisse potenti. Nulla congue vel ligula ut semper.